🚨 Running holiday promotions with Meta ads? Time to rethink your strategy! 🚨

Meta will restrict ads related to social issues, elections, or politics from October 29 to November 5, 2024. If your brand relies on Meta ads for key holiday campaigns, this could impact your visibility.

Meanwhile… 👀

🛑 Google is testing verified checkmarks and “What people are saying” features in search results, enhancing brand trust and authenticity right from the search page.

🚀 Pinterest just launched AI-powered ad tools, helping brands create more personalized campaigns. Perfect for targeting niche audiences! 🎯

And here’s a game-changer for SMS marketers…

With iOS 18 supporting RCS, expect higher engagement through rich media messaging, verified senders, and dynamic content. 📲

Did you know TikTok’s latest viral trend has brands using older employees to read Gen Z-written scripts? It’s a fresh, creative way to connect with younger audiences!

What to expect from this Newsletter? As always…
👉 The Top Relevant News of the Week in Ecom
🔥 The Thought
🧨 The Case Study(ies)
😈 1 CRO Tactic to Advance to PRO
😁 1 Reason to Smile

THE THOUGHT - 10 Seconds to reflect…

This Kills Your Support Team 😎

The holiday season is fast approaching, and with it, the madness of BFCM. There’s one thing you need to prioritize right now: market, market, market—that’s how you’ll make sales. More marketing means more traffic, but here’s the catch...

Can your support team keep up with the flood of inquiries?

Can they respond to every question, solve every problem, and handle every complaint within 30 seconds?

Can they do it 24/7, in multiple languages?

If yes—great, but your overhead must be sky-high. Good luck with that.

If not, you’re leaving money on the table. Well, millions $…

If not, it's time to meet Zipchat AI.

With 91% of queries solved in minutes, it's 100% AI-powered, outperforms human agents, and converts 16% of conversations into sales.

Setup takes less than 15 minutes, and the team can help you onboard. Try it out with a 7-day trial and enjoy a 30-day money-back guarantee afterward.

This is the secret behind the results of hundreds of brands during BFCM 2023—and it can be yours this season.

(NOTE: Works with any CMS and has a native Shopify App here)

THE USE CASE - What leaders do…

No More Expensive & No-ROI Influencer Campaigns 😈

Little Bipsy, a children’s clothing brand, adopted a game-changing strategy: customer-generated content (CGC). Rather than pouring money into traditional paid influencer partnerships, they tapped into the power of their own loyal customers to create authentic, relatable content.

Here’s how it worked 👇:

By encouraging their existing customers to share real-life photos and videos of Little Bipsy products, the brand turned everyday buyers into brand advocates. With the help of LoudCrowd’s platform, they made it easy to feature this content on personalized, shoppable pages—allowing new customers to see the clothing in action and purchase directly from real-world examples.

The result? 🎯

A 20% increase in conversion rates, more engaged customers, and a marketing approach that felt natural and trustworthy. This shift not only boosted sales but also helped build a genuine community around the brand.

👉 CGC is proving to be a powerful tool for brands, especially in competitive markets. By focusing on your customers’ voices, you can create trust, build loyalty, and drive sustainable growth—all without the heavy reliance on traditional influencers.

CRO TACTIC - Advance to PRO…

There’s a Chart to Sell More

Leverage product comparison charts to highlight your product's advantages over more famous competitors or popular alternatives. This tactic effectively educates potential customers about the unique advantages and superior features of your product, facilitating a more informed purchase decision.

For customers in the decision-making phase, clear comparisons simplify choice, directly influencing conversion rates.

Step-by-step explanation:

• Identify more famous competitors & popular alternatives.

• Define which attributes of your solution are better. Can be anything.

• Design easy-to-read comparison charts that emphasize your product's superior attributes. You can easily find templates on Canva.

• Place these charts strategically on your product pages, where visitors evaluate their options.

• Test different layouts and content in comparison charts to determine which is most effective in engaging visitors and converting them into customers.

Example:

You run an online store that sells high-performance laptops.

On your product pages you include a comparison table detailing how your best-selling model outperforms a well-known competitor in terms of battery life, processing power, and price, 3 of the most important attributes for a buyer.

A customer, in deciding between one brand and another, sees the chart and immediately understands that your laptop offers better value, influencing his or her decision to buy from your site instead of browsing elsewhere.

1 REASON TO SMILE

Not All Stocks Are Made Equal

Have a great week,

Luca Borreani from Behind EcomAI