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- $0-$500M in 2 years. Grüns 4 Strategies...
$0-$500M in 2 years. Grüns 4 Strategies...
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What if I told you a Stanford student launched a gummy vitamin brand from his dorm room in 2023, hit profitability in 14 months, and is now worth $500 million?
This is the story of Grüns - a brand that took the boring supplement category and turned it into a $100+ million revenue business in less than 2 years.
They're now in Target, Walmart, and Sprouts, and they did it all with one of the smartest DTC playbooks I've ever seen.
In this video, we break down:
✅ How Chad Janis identified a massive gap in the wellness market
✅ The genius product strategy: combining AG1's nutrition with Goli's gummy format
✅ Their subscription-first model that drove profitability in record time
✅ The micro-influencer engine that activated 250,000+ creators
✅ Platform domination across TikTok Shop, Amazon, DTC, and retail
✅ Product expansion strategy that increased AOV and TAM
✅ The exact numbers: $500M valuation, $100M+ ARR, 1M+ members
KEY STRATEGIES COVERED:
🎯 Strategy 1: Subscription-First DTC Model
🎯 Strategy 2: Micro-Influencer Army (100-500 creators contacted weekly)
🎯 Strategy 3: …
🎯 Strategy 4: …
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